A Week with Blue Apron
Interested in a meal subscription plan and want to try Blue Apron? I tried it for a week, and here’s what I thought. Please note: This post is NOT sponsored by Blue Apron– I used an online promo code for $50 off one week’s meals to try it out.
Alright everyone– it’s story time. Once upon a time, I thought I wasn’t affected by advertising. I rarely watch commercials, I do research before buying things– I cannot be swayed! Right? I thought so, but then one day I found myself at the gym, pounding the treadmill, drooling inexplicably over an Olive Garden commercial (I don’t even LIKE Olive Garden, guys!), and then convincing the husband we NEEDED to try their Taste of Italy THAT NIGHT. Well, friends, that’s when I knew ads work. (It’s okay though, because that meal was really tasty!) Recently, the ads on Pinterest and in my email drone on and on about meal subscription companies– you know what I mean, Blue Apron and the like– and honestly, I’ve been a bit obsessed. These companies promise to deliver ready-to-cook groceries straight to your door, and I WANTED it. I worried, though. Was this a clever advertising campaign design to make me lust after expensive food that I didn’t need? (Probably.) Would I end up loving it anyway? (I really thought I would!)
The problem is, once I started looking, I had a little bit of sticker shock. Using these meal delivery companies is pricier than going to the grocery store, no lie. (At least, it is for me with my Aldi shopping ways. If you frequent Whole Foods or other pricier grocers, you might disagree.) No matter how long I looked, however, these companies still seemed so FUN. I loved the idea of little ‘home cooking lessons,’ with ingredients I didn’t normally have easy access to (or just hadn’t tried). The more I looked, however, the more confused I got– because there’s a bunch of meal delivery companies, and they all offer something a little bit different. That’s when I decided I probably wasn’t alone– you might be confused and curious too! And that, dear readers, was the beginning of a new project. Let’s call it– The Blue Apron Project. Over the next few weeks, I’ll be trying out a few different meal subscription services, and giving you the 411. The info. The low-down. Ya dig it? (If you want to bail now, to avoid any more bad jokes/outdated slang/awful puns– I totally understand). Let’s start with the one you’ve probably heard the most about– Blue Apron.
*Note: Blue Apron did NOT send me a free box, but they DID send me a coupon for you! Scroll to the bottom of this post for the coupon link. Continue reading