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    Home » Travel » Food Travel » North Carolina

    New Belgium Brewery

    Published: Sep 20, 2019 · Modified: May 23, 2022 · Leave a Comment

    Planning to visit New Belgium Brewery in Asheville, North Carolina? We toured their brewery recently, and here's what we thought!

    Planning to visit New Belgium Brewery in Asheville, North Carolina? We toured their brewery recently, and here’s what we thought!

    new belgium brewery tour ticket

    Recently, my husband and I traveled to North Carolina to tour the Sierra Nevada Brewery.

    And since we’d be near Asheville, NC– a craft beer hub– we decided to double book our beer tasting day and make our trip a fun Asheville, NC getaway.

    I booked the Beer Geek tour at Sierra Nevada in the morning, planned on lunch at the Sierra Nevada restaurant, and then booked a free tour at New Belgium Brewery for later the same day.

    In hindsight, this was entirely too much beer tasting for one day. If you’re booking an extensive beer tasting tour like the Beer Geek tour, book any other tours on a different day.

    Beer overwhelm aside, we’d booked the tour at New Belgium Brewery and we were determined to have fun!

    Tell Me About the New Belgium Brewery

    New Belgium Brewery is located in downtown Asheville, North Carolina.

    They’re the fourth largest craft brewery in the United States (as of 2019), and are known for their Belgium-style beers.

    The brewery location was whimsically decorated with bicycles and local art. The atmosphere was extra casual, dog-friendly, and included lots of plastic lawn chairs for lounging outside.

    This place is very hipster.

    When you arrive, there are two buildings– the one on the right is a tap room and gift shop. It’s also where you checkin for tours.

    There was a food truck parked right outside here and plenty of seating (both indoor and outdoor).

    The other building (on the left) is the brewery.

    Visiting Asheville? Check out these five weekend getaway ideas in North Carolina from More than Main Street. Also, just a short drive away is the gorgeous new Souther Williams Vineyard!

    view of the new belgium brewery

    The Free Brewery Tour

    Our tour started under the arched New Belgium Brewing sign and moved into a tap room in the brewery.

    We sipped on one beer of our choice while our guide told us a little bit about the brewing process.

    Fat Tire Bike

    This room included large brewing tanks, and we could peek inside to see the grains fermenting.

    The tour guide talked a lot about the tile mosaics surrounding the basins on the floor– each had its own unique pattern that represented the different phases of beer brewing.

    Brewing Tank Room
    Brewing Tank Room

    Next, we headed to the most bizarre (fun?) part of the tour.

    The slide.

    Yup, our whole group had the chance to slide down a big red slide to go downstairs.

    If you’re not into that, there are also stairs and an elevator.

    Brewery Tour Slide

    Our tour included lots of local art on display, including several pieces of cattle-inspired artwork.

    The location used to be a cattle processing site. The art reflects that.

    Local Art
    Local Art

    Next, we moved onto a second tasting.

    We tried their Dubbel (a Belgium double ale) and learned about the how the founder was inspired to start the brewery by a trip to Belgium.

    Next, we tried my favorite New Belgium beer– La Folie (the folly)– their signature sour ale.

    La Folie is a wild sour— a beer that’s allowed to ferment and sour slowly over time.

    La Folie - A New Belgium Wild Sour Beer
    La Folie – A New Belgium Wild Sour Beer
    Drinking La Folie
    Drinking La Folie

    Next, we walked past New Belgium’s science lab, where they test beer quality and monitor the brewing yeasts.

    Our tour ended with a final tasting, where we tasted one of two IPAs from their Voodoo Ranger line.

    To conclude, our guide told us more about New Belgium’s 100% employee-owned business model, about the charities New Belgium donates to, and about the bicycles decorating the site.

    Why the bicycles?

    Because the owners really love bikes. It’s that simple.

    Overall, it was a fun (if sometimes bizarre) tour, and was definitely a fun way to spend an afternoon!

    view of the new belgium brewery
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    About Sarah Trenalone

    Sarah is the primary creator at Champagne Tastes. She's a photographer, food writer and traveler, and is certified in Backcountry Kitchen and Backcountry Navigation from the Colorado Outward Bound School and Identifying Wild Plants from Backpacker.

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    Hi, I'm Sarah! I'm a traveler who loves to eat.   Follow along to join me on my next adventure-- in food or on the road.

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